Spartan Plumbing
All BoardsSalesCustomer Handling
Customer Handling~12 min

Post-Sale Customer Communication

Purpose

Defines the communication touchpoints after a job is sold and completed to ensure customer satisfaction and build long-term relationships.

When to Use

After every completed job — from small repairs to large installations.

Procedure

Immediate (Day of Service)

  • At job completion: Thank the customer, review what was done, explain any maintenance items.
  • Provide email receipt through ServiceTitan.
  • If the job was large (install, repipe, sewer), confirm the customer knows what to expect during the first few days (e.g., "You may notice [normal post-install behavior]").
  • Day 1-2 Post-Service

  • Follow-up call or text from the office: "Hi [Name], we wanted to check in and make sure everything is working well after our visit. Is everything good?"
  • If issues: Schedule a return visit immediately. Don't let a callback linger.
  • If satisfied: Ask for a Google review. "We're glad to hear it! If you have a moment, a quick Google review would mean a lot to us."
  • Day 7 Post-Service

  • For large jobs (installs, sewer, repipe): Second check-in to confirm everything is performing as expected.
  • For standard jobs: No additional contact needed unless the customer reaches out.
  • 30 Days Post-Service

  • Automated email through ServiceTitan: "Thanks again for choosing Spartan! If you have any questions about the work we did, we're always here to help."
  • Include a reminder about the membership plan (if they're not already a member).
  • Ongoing Relationship

  • Membership customers: Annual inspection reminder when their service date approaches.
  • Non-member customers: Seasonal outreach (spring plumbing checkup, fall water heater prep).
  • All customers: Birthday or anniversary emails (if programmed in ServiceTitan marketing).
  • Important Notes

    • Post-sale communication is where loyalty is built. The sale doesn't end when you leave the property.
    • Quick response to any post-sale issues prevents negative reviews and builds trust.
    • Every touchpoint is an opportunity to reinforce Spartan's brand: professional, caring, reliable.
    • Track post-sale satisfaction as a metric — customer feedback drives improvement.

    Related SOPs

    • Customer Callback Protocol — making follow-up calls
    • Google Review Solicitation Process — asking for reviews
    • Referral Program & Ask Process — referral ask during follow-ups

    Price Objection Response Frame...Back to Playbook ✓